When companies are born, they rarely begin with grand org
charts, multilayered governance structures, or 200‑page SOP manuals. They begin
with a handful of people who are hungry, restless, and unafraid to get their
hands dirty. People who don’t wait for permission. People who learn by doing,
not by presenting. People who care about purpose, outcomes, and value, not
optics, credits, or turf.
These early teams are made of Doers in the truest
sense of the word. They take responsibility. They deliver. They improvise. They
experiment. They fail fast and recover faster. They don’t hide behind process
because there is no process to hide behind. They don’t obsess over structure
because the only structure that matters is the one that gets the job done.
This is the spirit that births companies.
This is the spirit that builds movements.
This is the spirit that creates impact.
And then… scale arrives.
And with scale comes the inevitable: systems, processes,
governance, measurement, compliance, and the dreaded bean‑counting. None of
this is inherently bad. In fact, without these, organisations collapse under
their own weight. Stability matters. Accountability matters. Repeatability
matters.
But here’s the tragedy:
When the pendulum swings too far toward process, the organisation forgets
why it exists.
The machinery becomes more important than the mission.
The rituals become more important than the results.
The compliance becomes more important than the customer.
And in this slow drift from purpose to process, a new
species emerges inside the organisation, the Passenger.
The Rise of the Passenger
The Passenger is not incompetent. In fact, they are often
articulate, polished, and excellent at navigating internal systems. They know
how to write long emails, how to attend meetings, how to escalate, how to cover
themselves, and how to stay “aligned.”
But they are not builders.
They are not creators.
They are not owners.
They are more invested in the machinery than the mission.
They optimise for internal perception rather than external impact. They care
more about credits than outcomes. They follow the rulebook even when the
rulebook is outdated. They prioritise safety over speed, predictability over
possibility, and optics over ownership.
Passengers don’t kill organisations overnight.
They kill them slowly, by draining the entrepreneurial spirit that once made
the organisation alive.
And once Passengers dominate, the Doers either leave or get
suffocated. That is the beginning of the end.
The Balance That Determines Survival
Every organisation eventually faces a fundamental question:
How do we preserve the entrepreneurial spirit while
building the systems needed for scale?
This balance, or the lack of it, determines whether a
company evolves or perishes.
The good news is that many large companies have found a way
to keep innovation alive. When they want to open new growth avenues, they carve
out a crack team — a small, empowered, entrepreneurial unit with the
freedom to experiment, break rules, and move fast. A team that is intentionally
kept away from the bureaucratic machinery.
This team is given:
- A
mandate to think differently
- Freedom
from the shackles of BAU
- Permission
to experiment
- A
leader who believes in speed, risk, and disruption
And once this team gains momentum, the mainstream
organisation absorbs the learnings and scales the success.
But here’s the catch, and it’s a big one:
If this crack team reports to a BAU leader, the
experiment is dead on arrival.
Because BAU leaders optimise for stability, predictability,
and risk minimisation. They are not wired for entrepreneurial chaos. They don’t
understand the value of a quick strike. They want plans, frameworks, decks,
committees, and alignment before taking the first step.
That is how innovation dies, not because the idea was bad,
but because the environment was hostile.
A Real Story: How Bureaucracy Kills Momentum
Recently, a company I know attempted such an experiment.
They onboarded an entrepreneurial, high‑energy individual from outside , someone
with the mindset of a commando, not a clerk. His mandate: open a new geography
with massive potential.
He did exactly what a hunter would do.
He identified a powerful early linkage.
He moved fast.
He reached out to the leadership with excitement.
And then came the response, from a leader who had never been
required to think like an entrepreneur. Someone steeped in the classic
bureaucratic “CYA” culture.
The reply was a masterpiece of corporate paralysis:
“I appreciate your initiative in meeting people in this new
territory, but for us to engage effectively, we need context, a structured
plan, and alignment on what we are jointly looking to achieve. Without that, it
becomes difficult for us to prioritise or commit resources, especially when
nothing concrete has been outlined yet. Let us spend another four months
studying the market and evolve a detailed implementation plan and then start.”
Brilliantly articulated.
Perfectly structured.
And absolutely spirit‑killing.
This is how you pour cold water on a go‑getter.
This is how you suffocate initiative.
This is how you turn a commando into a clerk.
Is the leader wrong?
Not entirely. Planning matters. Context matters. Alignment matters.
But this is not how hunters operate.
A hunter’s mindset is about the surgical strike , a quick, sharp opening
salvo that creates early momentum while the larger plan evolves in parallel.
When the world is moving at breakneck speed, waiting four
months to “study the market” is not strategy. It is self‑sabotage.
The World Has Changed. Many Organisations Haven’t.
We live in an era where industries are being disrupted in
real time. New technologies, new behaviours, new competitors, everything is
shifting faster than traditional organisations can comprehend.
In such a world, the companies that survive will be the ones
that can:
- Experiment
fast
- Learn
fast
- Adapt
fast
- Scale
fast
The ones that cling to old models of planning, alignment,
and risk‑avoidance will become irrelevant. They will become dinosaurs, large,
impressive, and extinct.
The irony is that many organisations talk endlessly about
innovation, agility, and transformation. They put these words in their annual
reports, their town halls, their strategy decks.
But when a real entrepreneur walks in and tries to do
something bold, the system reacts like an immune response, attacking the very
thing that could save it.
The Choice Every Leader Must Make
Every leader, especially those running established
businesses, must ask themselves a brutally honest question:
Do I want Doers or Passengers?
Doers disrupt the status quo.
Passengers defend it.
Doers take risks.
Passengers avoid them.
Doers create value.
Passengers create paperwork.
If you want innovation, you must protect the Doers.
If you want stability, you will attract Passengers.
If you want longevity, you must balance both, but never let the Passengers
dominate.
The future belongs to organisations that can
institutionalise entrepreneurship without descending into chaos. That can build
systems without killing spirit. That can scale without suffocating initiative.
This is not easy.
But it is necessary.
Because in a world that is changing this fast, the companies
that fail to metamorphose will not get a second chance.
They will simply disappear.
“The future belongs to the
organisations that can reinvent themselves before the world forces them to.”

Question is how do you balance? What are the governing mechanisms that drive scale while ensuring the mother brand, laws and governance is adhered to?
ReplyDeleteIt will help if you can share practical, execution oriented structure to implement this
Thanks a lot Sir
Question is how do you balance? What are the governing mechanisms that drive scale while ensuring the mother brand, laws and governance is adhered to?
ReplyDeleteIt will help if you can share practical, execution oriented structure to implement this
Thanks a lot Sir
I think to scale you need processes. Of course one needs a fine balance, very rare. But has happened in India.
ReplyDelete